Lululemon is most effective-known for gym garments, however the gym isn’t an option in areas no longer easy-hit by the pandemic — so it’s discovering a draw to foster workouts at residence. The company has bought residence fitness startup Mirror for $500 million to “scoot the event of custom-made in-residence fitness.” Whereas Lululemon didn’t advise how the skills would evolve, it mentioned Mirror would feature as a standalone company with Brynn Putnam final as CEO.
Sales of Mirror’s linked exercise ticket could presumably well moreover defend quiz for apparel going no subject how long gyms stay closed. As TechCrunch observes, though, this also provides Lululemon a handy opportunity to compete towards Peloton, Tonal and others making vivid residence fitness gear. Don’t be shocked if Mirror steps up pattern of its signature product and makes it more broadly accessible.